Peterborough is a modern city that actually is on an exciting challenge to create the UK’s Environment Capital delivering truly sustainable growth. As part of that challenge, it recognises the need to promote effective travel choices to reduce the need to travel by car and promote a cleaner, greener and healthier city. Travelchoice is created to make that dream real.
As a socially responsible organization, Travelchoice recognises the importance of the sustainable development maximizing the environmental, social and economic benefits of its operations and different transport modes. It is not just going from a certain point to another; it is about creating a sustainable city which would be better for the Peterborians.
Travelchoice aims are to encourage sustainable travel wherever possible and reduce the need to travel by car achieving the following objectives:
The Travelchoice website outlines initiatives and measures implemented across the city to promote sustainable travel relating to public transport, walking, cycling, car sharing and electric vehicles as well as resources for schools, businesses and developers.